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Until fairly recently, use of the Internet by banks has been to provide static information about the institution and their products. Their Internet Web sites were primarily a collection of product brochures and press releases.

However, a number of both large and small banks have recently begun experimenting with using the Internet as an alternative delivery channel to provide full-fledged banking services. Offering services through the Internet can be especially appealing to financial institutions whose “users” are not located near branches.

The impact of a growing selection of Internet banking alternatives will likely be to turn such service into a commodity. All banks on the Internet will have the same geography, hours of operation and, presumably, equivalent service levels. Some will attempt to compete on price. Others will attempt to compete by developing and offering new and different products. The latest bank that jump on the bandwagon is RHB Bank.

RHB recently launches their newly enhanced internet banking website after their successful brand revitalization effort. I personally likes the new RHB logo and the new minimalist web layout (bottom) – simple & clean architectural. I can easily navigate through the portal and retrieve information that I’m looking for. A quick validation through W3C validation service only shows minor CSS error which is good enough for me.

RHB Portal - Consumer Banking Landing Page

RHB Portal - Internet Banking Page

To be honest, I’m not a RHB user and YES, I don’t have an RHB internet banking account. BUT, I am a heavy user of internet banking. Didn’t have the chance to try the most important section of the actual internet banking process, especially the usability and accessibility of it. Also, how many merchants had signed up with the bank? Security level (heard about the Secret Phrase thingy)?

Having said that, I am sure many people will have good impression of the portal after visiting it. For those of you who are RHB users, do let me know your internet banking experience.

The rest of you, go to the portal and give it a try – www.rhb.com.my

Please do not forget to give me your thoughts on this~

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