Your time is the most valuable commodity that you have. Don’t give it away.

Written by Everett Bogue

In the modern age we’ve managed to find hundreds of thousands of ways to use as much time as possible.

We’ve come to a point where people cannot slow down. When they do, it is uncomfortable for them to sit still.

It’s impossible for some people to dwell in the present moment, without fiddling with a distraction.

We think we need to be constantly connected. We think we need to answer every email as soon as it arrives or society will leave us behind.

We think we need to madly dash from the subway, to the coffee shop (red-eye please), to the office every single day, or someone will think we’re not valuable enough.

None of this is true. In fact, it’s becoming readily apparently that the people who decide to opt out of this system of constant stimulation are far more effective people than the ones who are constantly plugged into the matrix.

Right now, in this moment, we need to reclaim our time.

Some of the most effective people I know, such as Leo Babauta and Tim Ferriss, have realized that being constantly connected is counter productive. They’ve both written in great length in their books The Power of Less, and The 4 Hour Workweek [aff links], about how blockading your time can generate far more intrinsic worth than by not.

The reason for this is simple: if you’re constantly connected, you’re also constantly reacting. Every single request that comes in needs to be answered immediately. This means you’re dividing your time between the important projects you’re working on, and little stupid things that come in.

For instance, I may get two @evbogue requests on Twitter in the time I take to write this. They will be simple questions, or requests to promote things. If I answered all of these requests immediately, wouldn’t have written these last couple of paragraphs.

Alternatively, if I wait until an hour from now, my work on this story will be done. I’ll be able to answer 5 @evbogue tweets and any emails all at once.

Constantly flailing from one activity to the next is only making our lives less valuable.

Time is probably the most valuable asset that we have left in this world, and it is rightfully yours.

This is the moment to take a stand, regain our valuable time for yourself.

How to firewall your time: 14 ways to save your valuable time, so you can use it appropriately.

1, Set dedicated work hours. Many people let there work hours extend into every odd hour of the day. Freelance web workers, like myself can fall into this trap even easier than someone who works at an office. There’s always something else to do, and never enough time to do it all. Set specific times when you will work on work, and stick with them. For instance: today I’m working from 1pm-5pm. After that time, I’m going to go enjoy the lovely weather and read Seth Godin’s new book, Linchpin.

2, Pretend you’re not here. Lock the door, don’t let anyone in. Hide under the desk. This is easier if you work from anywhere, or have your own office, but there are many ways to pretend you’re not here. Be creative!

3, Answer emails decisively. I write about this often. Don’t sit at your computer hitting the send/receive button over and over and over again. Work is not about how many emails you can reply to, it never has been. Work is about thinking about unique solutions to problems, unless you’re a widget maker, which many of us aren’t anymore because all of those jobs are in China now. You need dedicated time to work on solutions, you can’t do this if you’re constantly waiting for a new email to come in your box.

4, Make dedicated Twitter time. Just like email, stop hitting the update button on Twitter. Trust me, it does no one any good if you stay constantly up to date on the 50 140 character messages that flew into your box in the last 30 seconds. Actually, while I’m on this topic, don’t follow 50,345 people on Twitter. I can’t take people who do this seriously. There is no possible way they will ever see my Twitter messages if they’re following that many people. Follow 150 people max. Dunbar’s law applies to Twitter too. Follow people who interest you, unfollow people who don’t interest you. It’s that simple.

(If you want someone to follow you on Twitter, try retweeting a few of their stories. That’s usually the best way to get them interested in your own personal work. There are many ‘bots’ on Twitter, and it’s hard to tell who to follow sometimes.)

5, Refuse to put out fires. I wrote about this last week two. There will always be non-urgent work emergencies, but you aren’t the fire department. These fires usually drop onto your desk at 4:49pm, and can take hours to deal with. Most of the time these emergencies could have been dealt with before they became emergencies if someone had just got in touch before they spiraled out of control. Make it clear you don’t deal with these. When ‘emergencies’ come, unless they’re actual life or death situations (these don’t happen often, but recognize when they do.) Handle them just like an other work request. Don’t panic, just do the work. If it’s 5pm and you’re going home, it can wait until tomorrow.

6, Make yourself unavailable. Some people make themselves always available at the office, or online. This is a trap, because people expect that you will be available at all times if you usually are. A better approach is to avoid broadcasting when you’re online and when you’re not. This might mean keeping your office door shut, or always keep headphones on if you work in an open office. It might mean finding more time to work from home, so you can get important projects done.

7, Always take a day to respond to everything. Make people assume it will take a day or two for you to get back with a request. You can always give a better response to a question or a problem if you have time to consider it. Make a commitment to not respond to requests for at least a day. Make your response incredibly valuable to your client, colleague, etc. This doesn’t mean that you should procrastinate, it’s just a way to consciously slow down the work cycle, so that everyone does better work.

8, Select two primary modes of communication. Make a choice as to which applications you’ll use to communicate with online. There are so many communications platforms available, and it’s incredibly important to select only two that you actually use. I use gmail and twitter. I do use Facebook, but it forwards everything I receive there to my gmail. I don’t check my Facebook, constantly, I don’t check my Wave constantly. Think about which communications platforms you use, and consider how to opt out of some. If you have three email addresses, (your Yahoo, your Gmail, your AOL) consider consolidating them into one email. Most of these services will forward, but if they don’t set up an auto-reply that informs people who email you that you no longer check this email and they should email you a the correct address.

9, Don’t use instant message. Always-on instant messaging is the ultimate enemy of firewalling your time. People expect an instant response to an instant message, and will usually become frustrated if you leave your instant messaging on but do not reply. Just don’t use AIM, Facebook chat, Gchat, etc. If you need to communicate with someone in real time, consider using one of these services on Invisible mode, and contact the person you’re working with.

10, Let the phone go to voicemail. When the phone rings, 9 out of 10 times you have no idea what the person on the other end wants from you. It’s good policy to let the message go to voicemail, and listen to the message. Let it compost in your brain for a bit and then give them a call back. This will give you time to consider a proper response to the problem, and not act in a reactionary manner. Respond once you’ve finished whatever you’re working on. Again, I’m not advocating procrastination, just having the ability to respond decisively.

11, Hire an assistant (or an Intern). In this economy, it’s pretty easy to find someone who can be your first line of defense. Timothy Ferris has an entire chapter in his book about outsourcing all of your boring tasks to India, maybe this can work for you. I don’t personally have anyone working for me, but I also have a very manageable workload. If you find yourself either doing a lot of remedial tasks that don’t challenge you, it can a good idea to hire someone to do them for you. Obviously, this only works if these tasks produce more value for your business than the assistant costs. If they don’t, consider whether it is necessary for you to complete them at all.

12, Take a timeout. Go for a walk in the park. Take an hour lunch break. There are a million ways you can disconnect, and I feel strongly that you should do this more than you are now. Leave your cellphone at home. Take a moment and think about your favorite way to take a break, and then find a way to implement it.

13, Take your work out of the office. If you can’t get any work done in the office, consider doing it at a coffeeshop or at home. This obviously depends a lot on the type of work that you do, and the freedom that you have to do it. I often find that a change of location can increase my productivity.

14, Only read information that contributes value. Unsubscribe from everything that is boring or you don’t have time to read. Many people subscribe to entirely too many blogs and other methods of incoming communication. Information is so accessible in this day in age, I promise you that you won’t run out. Consider each and every blog feed that you’re subscribed to, does it contribute value to your life? If you’re just reading it because you always have, maybe consider unsubscribing to these blogs. I used to check the front page of the New York Times constantly, just out of habit. I eventually realized that this wasn’t helping me. The news would still be there tomorrow, you don’t have to constantly stay up to date. Which blogs are you subscribed out of obligation instead of usefulness?

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Do you find these methods to firewall your time helpful?  How do you firewall your time?Similar Posts:

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The google voice iPhone site that launched yesterday shows just how much you can do with html5 and browser side storage on the iPhone.  Like the gmail site and techmeme mobiles site before, the “site” feels like an app.

I’m not one of these anti-app folks that thinks everything should be in the browser.  It’s just that for casual experiences, where a user won’t be using the application ten times a day, a great mobile site that he/she can access without an app download is what makes sense.

One dogpatch company wants to create a great mobile registration app for signups at events. I urged the company to do html5 instead. This way when the crowd is urged to signup there is no download attrition.  Also people will likely only access this site on a mobile basis occasionally.  Mobile web makes sense.

The same is true for a content site that I met with this week that drives traffic via Twitter and email.  Again, I urged great mobile web experience vs. iPhone app.  This way links can be passed an opened with a great mobile experience without any download.

If I was building a social networking experience or business productivity site, I would build an app. But for many more cases great mobile web is where I’d make my investment.Similar Posts:

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Manish Bhatia, President Advanced Digital Client Services,The Nielsen Company

SUMMARY: While still in the early stages of a digital media revolution, the consumer has entered an age of enlightenment with expanded options for devices, content, and schedule. The consumer has responded with expanded use of those media options. But changes in technology, regulation, pricing, content distribution deals, etc., will complicate predicting the future growth (and future winners).

It is truly a golden age of media for consumers. Content is available on multiple screens almost anywhere a consumer wants it—at home, at work, on trains, and on planes. And who among us hasn’t been nearly run down by a cab as we check an email, a news item, a tweet, or a web video on our smartphone as we cross the street? The big media story of 2009 is how we’ve fully embraced these expanding options… and come to demand even more.

Nielsen data shows that time spent on each of the three screens—TV, PC and Mobile—is increasing. In particular, the consumption of video content is on the rise across all platforms. Since the mainstreaming of the Internet about 10 years ago, TV viewing is up by about 20%. Online video consumption stands at more than three hours a month and mobile video is growing too, as devices and connectivity become more widespread.

So what gives? Where is all the extra time coming from? And why isn’t media consumption a zero sum game? Let’s look at a few factors.

Television:

1. High Definition: The quality of TV content has improved significantly with the advent of HD programming. Coupled with falling prices of TV hardware, HD technology has significantly enhanced the viewing experience.
2. DVRs: Have allowed viewers much greater control over when they watch what they want to watch. Time-shifted viewing is also on the rise.
3. Expanded Options: The increasing number of channels and video-on-demand content is contributing to the overall growth in TV viewing.
4. More TVs than People: The sheer growth in TV sets in the home means that viewing opportunity is available in almost every room, and every member has their own set…and then some.

Internet:

1. Bandwidth: The vast majority of users have broadband, which allows the delivery of richer content without degrading the experience.
2. Availability of Content: Rich media, streaming media and more offline content is finding its way online. And a constant stream of new consumer-generated media via Facebook and Twitter are deeply engaging users to spend more time online.
3. Accessibility: More than 40% of online video is viewed at the workplace. Workers sitting in their offices for 40 hours a week do spend a bit of that time surfing the Internet.

Mobile:

1. Infrastructure Upgrades: Service provides are upgrading networks fast. 3G networks are now the norm, and 4G is being rolled out allowing for faster download speeds.
2. More Powerful Devices: iPhones, Blackberries, smartphones, app stores and the recently launched Droid have blurred the lines between phone and PC. These devices are leading the growth of media consumption on mobile.
3. New Content: TV programming is now available on cell phones for a nominal fee. For someone who can’t get enough TV at home, they can take it with them almost anywhere.
4. Anytime Anywhere Media: One of the biggest advantages of smartphones is that the user can share content or have it delivered wherever they want.

What’s Next?

What does the next 3-5 years have in store? Given the massive change going on in technology, regulation, pricing, content distribution deals, etc., doing a simple projection based upon historical trends may be misleading. But five key trends will have a significant impact.

1. TV Everywhere: A cable MSO initiative to make TV content available to paying customers online took notable steps in 2009. The approach enhances viewers’ value proposition by taking content currently available only on TV to any screen, anywhere.
2. Net Neutrality: The big question before the FCC: Should Internet Service Providers offer all content, no matter the source or bandwidth requirements, to users with the same priority? Content companies want it. Access providers want to have some control over what flows through the network they have built to optimize performance. The legislative outcome will have a significant impact on content available online and mobile networks.
3. Tiered Pricing for Internet: “All you can eat” access plans—now the norm for broadband—changed the “pay as you go” model. With increasingly rich content available online, heavy video online consumes use much more bandwidth than a light or occasional user. Should both pay the same amount since the cost to deliver Internet content is variable? The counter argument is that TV is a fixed price model and with cost of bandwidth dropping fast, the incremental expense associated with a heavy user should not warrant higher prices.
4. Interactive TV: Various companies are rolling out interactive services to enrich the TV viewing experience and to enable viewers to interact with programming and advertising messages. While this is in the very early stages of rollout, if successful, TV can be expected to take an even larger share of people’s screen time.
5. Over-the-Top TV: With wireless Internet access now common, device manufacturers are introducing DVD players, TVs and Video Game consoles with built-in wireless connectivity. These devices piggy back on an existing wireless network and pull content from the Internet straight to the TV set with no additional hardware, wires or advanced degree in electronics required. And there is content that is well suited for TV that can be delivered via the Internet—NetFlix is just one example. Some providers are making applications like Facebook available on the TV sets. Not all of the experiments will succeed as consumers will not want some applications on the TV. Expect TV in 3-5 years to be quite different from what it is today.

By this time next year, we’ll likely be dissecting the impact of a few other game-changing additions to the media mix (EpixHD? An Apple tablet – iPad was launched today!). No matter what the addition, any new evolutions to the media universe will have to follow the new laws of increasing portability and increasing content to satisfy the consumer’s increasing demand for anytime/anywhere access. We’ll be watching.Similar Posts:

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John Burbank, CEO, Nielsen Online Division

This week, Nielsen announced the creation of a joint venture with the Catalina Marketing Corporation. This venture is a major advancement for marketing ROI as well as a milestone in the evolution of online advertising. The next phase of the Internet— what we call the “audience-centric Web”— will be characterized by three things:

1. The audience is the center of everything. Small wonder that many brand advertisers only dabble with the Web; we’ve given them metrics—clicks, impressions, page views—but those metrics lack context and value and don’t relate to their customers. In the audience-centric Web, metrics will answer traditional marketing questions: Who saw my ad? Did I affect the way they think about my product? Did they actually buy more?
2. Online is no longer an island. Sophisticated marketers will be able to advertise across channels, supported by the transparency and efficiency of consistent media metrics. A brand’s measure of online impact will be the same as on TV or mobile or print. Online publishers will be able to compete—on a level playing field—across media.
3. The richer the consumer data, the richer the business opportunity. Nielsen has helped the largest and most successful marketers and media companies in the world grow their businesses. Their market shares have grown through a richer and deeper understanding of their consumers. Whether it’s reaching men aged 18 to 24, women with incomes of over $150,000, heavy users of Tide or Hispanic teens, the match of consumer need to marketing message starts with the audience. In the audience-centric Web, that richness of insight will now be available to online marketers, just as it has been offline.

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This is truly a golden age of anytime, anywhere media. And rather than Americans replacing TV with the Internet or a mobile device, they are just consuming more—often simultaneously. Despite the availability of video content on the Internet, TV viewing is up by about 20% over the last decade, and the average American watches 141 hours of programming each month. Online video consumption stands at more than three hours a month—up from virtually nothing ten years ago. Mobile viewing is growing, too, as devices and connectivity become more widespread. Smartphone usage is climbing and text messaging is through the roof. On average, teens use more than 3,500 text messages a month and adults about 500.

Top Cross Media Trends in 2010:

1. Convergence is in demand. As American consumers continue to outfit their “home bunkers,” they will invest in the next generation of TV’s that are Internet enabled giving universal access to content across screens combined with the devices in which they’ve already invested, such as HDTVs, DVRs and “over-the-top” systems. And 4G networks make it an all-Internet world.
2. Second and third screen initiatives grow. More content originally for the TV will be accessed on the Web, long-form video content for mobile phones will expand and efforts to make over-the-top systems will become more compelling for accessing Web content.
3. Audience fragmentation continues. The increasing variety and sophistication of media options will make it a challenge to keep viewers engaged and receptive. Evolutions to the media universe will need to follow the new laws of increasing portability and increasing content.
4. New and varied approaches to content are created. New, low-cost models are key (e.g., Jay Leno’s nightly 10 p.m. program on NBC). Low-performing networks will go extinct and free on demand online offerings will need reconsideration.
5. Multiple distribution opportunities are formed. Deals—including the Comcast/NBC deal—will create new outlets for programming, while studios replace the traditional executive brand builders responsible for a number of distribution channels.

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According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years.

Globally, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009 and 67% of global social media users visited the site during the month. Time on site for Facebook has also been on the rise, with global users spending nearly six hours per month on the site.

U.S. Growth in Average time Person on Facebook and Twitter Outpaces Growth of Overall Category

People in the U.S. continue to spend more time on social networking and blog sites as well, with total minutes increasing 210% year-over-year and the average time per person increasing 143% year-over-year in December 2009. Year-over-year growth in average time spent by U.S. users, for both Facebook and Twitter.com, outpaced the overall growth for the category, increasing 200% and 368%, respectively. Among, the top five U.S. social networking sites, Twitter.com continued its reign as the fastest-growing in December 2009 in terms of unique visitors, increasing 579% year-over-year, from 2.7 million unique visitors in December 2008 to 18.1 million in December 2009. However, month-over-month, unique visitors decreased 5%

Australia Leads in Average Time Spent per Person on Social Media Sites in December

When narrowed by individual country, with 142.1 million unique visitors the United States had the largest number of social media and blog users in December, followed by Japan, which had 46.6 million unique visitors during the month. Australia led in average time per person spent, with the average Australian spending nearly 7 hours on social media sites in December. The United States and the United Kingdom came in a close second and third, with 6 hours and 9 minutes and 6 hours and 8 minutes, respectively.

*Global data takes into account the following countries: U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and ItalySimilar Posts:

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Challenge my Media Monster!

Won all final monsters matches – The IQ, The Captain, The Tank, The Queen & finally The Verbatim.

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The connected customer leaves brands in the dust.

As we close out the year, it’s important to look back at what happened in social marketing in order to plan for the future. There were four key trends in 2009 that CMOs should reflect on, starting at the macro level then shifting down to micro real-time updates. They are:

The Recession Spurred Consumers to Adopt Social Technologies. Humans are social creatures and, as a result, they tend to band together in hard times. During financial crises, this same behavior is evident: People connect to one other, share, learn, and communicate. What’s more, with unemployment at record highs, those with internet access have more time–and need–to connect with others. It’s evident through Facebook’s 350 million global users. For brands, it’s interesting to note a study by Razorfish, which indicates that 52% of consumers have blogged about a brand’s product or experience. Don’t expect this to change as the recession lifts, as it is the preferred method of communication for young people.

Some Brands Followed Suit With Social Marketing. Marketing budgets are pinched during tough times. Recent data from eMarketer indicates that companies are slashing print budgets by 37% and TV by 21% as a response to the recession. Yet marketers know that tough times also spur innovation, as they experiment with mediums such as social marketing. Social marketing promises lower costs and bigger returns. In fact, word-of-mouth campaigns encourage consumers to do the marketing on behalf of the brand themselves. Yet despite the opportunity, research conducted by the Altimeter Group (where I’m a partner) and Wetpaint found that while brands like Starbucks, Dell, eBay, and Google interact with their customers, most brands do not. Still, we’re seeing a noticeable increase in social marketing budgets, as brands find ways to innovative marketing.

Social Networks Share Data, Spreading Social Influence. A key trend across the technology vendor space in 2009 is that social networks are connecting with other systems. Much like how Apple’s iPhone developer program enables third parties to build and create new applications, many social networks are doing the same. Take for example, LinkedIn, a business network that recently began allowing third party sites to connect with the LinkedIn platform to share data. Similarly, Facebook Connect allows users to log into third party sites using their Facebook ID. There have been over 80,000 connections since this time last year. So what does this data availability mean? It means that consumers’ social experience will spread from site to site, and that wherever they go online or off, they can access their friends’ opinions, experiences, and recommendations in real time.

Consumers Move Faster By Sharing Real-Time Data. In August, 2009, blogger Heather Armstrong, who boasts over a million followers on Twitter was miffed about a shabby customer experience and tweeted about it. Although the company, Whirlpool, responded within hours, the damage had been done–Armstrong’s real-time feedback about her company experience spread quickly through her network and beyond. This spread of customer experiences in real time is a trend, in fact, status updates are a feature found not just in Twitter but in many social networks like Facebook and LinkedIn. Recently, Twitter signed a deal to allow Microsoft’s Bing and Google access its real-time data, displaying real-time tweets which appear along side traditional search results. So what is the impact of this increase in real-time data? It means that consumers can instantly give feedback about their product experiences and tell their friends. For brands, it means they have to move faster to keep up with consumers who are sharing.

Takeaway: This year, consumers are more connected, and moving faster than brands. It’s essential for senior marketers to use the past to plan for the future, and these four trends indicate that people are connecting and sharing with each other–at an increased pace. Brands need to develop a strategy and a plan to respond–not simply react–to the latest technology. In our next piece, we will discuss the key trends to watch in 2010 to help with strategy planning.

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That’s for today till after Christmas! Have a safe holiday!

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There’s no denying the value of a professional wedding photographer, but that’s not to say that guests don’t sometimes snap some gems of their own. Aiming to give newlyweds a place to gather all those amateur treasures, Olapic is a Columbia Business School startup that allows users to easily gather, share and print guests’ pictures from their special day.

Couples begin by creating a profile on Olapic and uploading the email addresses of their guests; Olapic then reminds everyone to bring their cameras to the wedding. After the big event, the site will stay in touch with guests via emails and cards to remind them to upload their pictures. Once they do, the pictures remain private until the happy couple decides to make them public, whether on Olapic or on their Facebook, Flickr or Picasa accounts. Unlike most social networking sites, Olapic allows not just those strict privacy controls but also bulk downloads of high-quality pictures; it also offers printing services to generate albums and prints. Couples can try Olapic for free for up to 100 photos. After that, a flat fee of USD 99 includes unlimited photo storage for a year (annual renewals are USD 25) along with 100 high-quality reminder cards to give to guests. Olapic also gives professional photographers the opportunity to offer additional services by incorporating guests’ photos into their own offerings.

At weddings—as virtually everywhere else in life these days—user-generated content is an increasingly valuable complement to what the professionals create. Help make sure it gets captured and enjoyed, and you’ll soon be smiling for the cameras yourself! (Related: Email a photo to send prints to friends & family — Easy photo sales, direct from anyone’s blog.)

Website: www.olapic.com
Contact: info@olapic.com

Spotted by: Marta Plana

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We’ve seen a couple of Canadian businesses that aim to improve the gift-giving process: DreamBank, which lets people collect donations towards their dream purchases, and ECHOage, which does much the same thing for kids’ birthday parties. Now bringing the concept over to the world of matrimony is UponOurStar, a startup also out of Canada that aims to be a “wedding registry for wishes.”

Couples about to be married typically provide a list of all the physical goods they’d like to receive, but on UponOurStar, they register instead their wishes and dreams. Once they sign up with the site, couples get a customizable web page to share with their wedding guests. There they can describe the wishes they’d love to have granted–”our first home,” for example, or “a college fund for our future family.” UponOurStar provides tasteful e-invitations to the site for guests, and when contributions come in, it notifies the happy couple by email. When the wedding date has passed, couples can log in and collect their funds via bank transfer. It’s free for couples to create a registry and send e-invitations to guests. A fee of 2.5 percent of donations is withheld for credit card processing, while a one-time amount of USD 15 is paid to the couple’s bank for the direct deposit. Guests, meanwhile, are charged a transaction fee of 6 percent.

As the growing ranks of transumers increasingly seek experiences rather than things, it stands to reason that traditional services like the wedding registry will need to be updated. One to emulate for all the happy—but stuff-averse—couples in your neck of the matrimonial woods…?

Website: www.uponourstar.com
Contact: www.uponourstar.com/wedding-gift-registry-ContactUs.aspx#contact

Spotted by: Stas Zlobinski

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