An NYC chef is getting a lot of attention these days for serving a rare, artisanal cheese made from his wife’s breast milk. The restaurateur, Daniel Angerer of Chelsea’s Klee Brasserie (a former Iron Chef competitor), decided to put the stuff on the menu, after several customers learned about it through the restaurant’s blog and asked to try it.

The breast-milk cheese — which is paired with Hungarian figs and goes well with Riesling — is the hit of the menu these days, even if it has attracted its fair share of raised eyebrows. Says Angerer’s wife: “I think a lot of the criticism has to do with the combination of sex and cheese, but . . . the breast is there to make food.”

[NYP via Eater National]Similar Posts:

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There are a million things you can do right now instead of doing something important. How do you choose?

Written by Everett Bogue

We are faced with unlimited choices in modern society.

There are millions of paths we can go down. One of the biggest questions inevitably is: which path do I choose?

Choose the one that is most important.

The most successful people I know aren’t on Twitter for two hours a day, they don’t watch TV three hours a day, and they certainly don’t own a Wii.

If you know what your important priority is, good. I applaud you.

If you don’t, your first priority needs to be figuring out what your priority is. Go on a vision quest. Lock yourself in a room. Read books. Anything until you have some idea, because until you’ve figured that out, it’s really hard to find an excuse to turn Lost off and do something worth your time.

What is important to me.

I have a little important project that I want to share with you: I’ve been working on a e-book on being minimalist.

Around a month ago I realized that I was writing too much material for this site, I had to publish it somewhere more important to me. An e-book seemed like a good choice. I hope you’ll agree.

I’ve never been a published author before, so I’ve been a bit nervous about how this e-book would turn out. So far I’ve been very surprised though. The words are just flowing out of me.

The e-book basically covers the minimalist journey that I’ve undertaken over the last year. It explains in detail the experiences I had ridding myself of my possessions, quitting my day job, and beginning to live and work from anywhere.

I hope this e-book will help a few more people take this rewarding journey.

Well, that’s all for now. I’ll be sure to give you updates as the e-book progresses.

Obviously working on an e-book is hard. I’ve spent countless hours (probably in the hundreds) writing, designing, copyediting the final text. I want it to be perfect.

The constant threat of distraction.

Seth Godin writes in his new book, Linchpin, (aff link) which comes out Wednesday, the following:

“By forcing myself to do absolutely no busywork tasks between bouts with the work, I remove the best excuse the resistence has. I can’t avoid the work because I am not distracting myself with anything but the work.”

I’ve been thinking a lot about this paragraph as I spend the hours making my e-book happen.

Many people would find something else to do, but I choose not too. I choose to make something important, a text that I hope will help people.

I could have watched TV, gone shopping, or had another cup of coffee. I could have complained about how hard it was to come up with ideas, or asked a dozen people to give their opinions on whether I’d fail or not. But I didn’t.

None of these things would have helped make this e-book a reality.

Here are a few techniques I’ve put into play to avoid distracting myself from the work.

1. Incentives. Finish X before you’re allowed to have another coffee. When the going gets tough, I like give myself a little somehing that I’ll get once I’ve spent two hours working. Like I can’t have another coffee until I finish this blog post.
2. Sitting in silence. Force yourself to sit in silence until your work is done. This is very difficult for many modern people, who are constantly updating the Twitter and digesting information. Don’t let yourself fiddle with a random thing until an idea comes to you, because it won’t come if you fiddle. Sit in silence until the idea comes, you’ll find that they come far more frequently.
3. Continuing to do the work. When no ideas are coming, It’s important to keep on creating. There’s a common myth that creativity comes in waves, and you just have to catch the next one when it comes. Creativity doesn’t work like that though, so most people sit staring out a window waiting for the daemon to strike. It doesn’t just strike, you have to work for it. Sit and work for 30 minutes, and eventually your work will transition from crap to magic over that time.
4. Take yourself away from distractions. If you’re having a hard time concentrating, consider moving away from distractions. I’ve been doing this by going to a coffee shop in Brooklyn, but there are endless other ways. Sit out in the back yard. Go work on a mountain top. Disconnect your Internet.
5. Make everything else done first. I have two things that need to be done before I start working, the dishes and my email. I clean all of my dishes, and answer all of my email before I work. This is harder if you have a bottomless to-do list. I’ve programmed my life to have very few things that I’m required to do every day, so this works for me..
6. Don’t allow multitasking. Don’t allow yourself to flip between Twitter and Facebook and chatting with your friend while you’re working. When you are creating something great, there is no way that randomly tweeting during the process will help make it better. Dividing your attention is project suicide.
7. Recognizing the importance. I honestly can’t work on projects that don’t care about anymore. I’d rather starve than make another widget. The promise that I’m creating a work that is important in this moment in time has really kept me going. Are you working on what something that you feel is important?
8. Deadlines. I’ve set the expectation that this my project must be done by the end of next week. I could have given myself an open deadline, but I feel like I’d then spend endless hours aiming for perfect. There is no perfect, there will be flaws, there will be things I wish I had said differently. The most important thing is to ship this project: 1, so it can start making good in the world; 2, so I can start on my next project.
9. Off time. I don’t let myself do any work between 5pm and 10am. I know that sounds rediculous, but I’m convinced that workdays are too long, and we spend a good portion of them wasting time by procrastination and pointless busywork. I limit my work day, so I feel that I can barely get the goals I’ve set out to do. I finish the work without distraction, and then I stop. I read a book, I spend time with my girlfriend, I go for a walk, I cook dinner. The next day I can work again. The one exception is that I let myself write material at any hour of the day. Ideas come to me, I can have them finished and into Evernote in 15 minutes.

–

Here’s one more thing that occurred to me recently, I thought I’d share:

We’ve been taught over and over again that great work comes from thinking incredibly hard for a lot of hours. This doesn’t make sense to me.

I don’t think great work comes by thinking really hard about things that are hard to think about.

To be honest, this upcoming e-book is based on my experiences. The techniques that I’ve learned and employed. They are natural to me, because I’ve mastered them. If I was writing a book about something I didn’t know about, it would be difficult and I’d have to think really hard. I would make my brain hurt. But I know this stuff, so it comes naturally.

Great work doesn’t come from overworking the picture box in your pre-frontal cortex. It should just flow out of you without prior contemplation. It just comes out of you onto the page.

Important work should come naturally.

I have a guest post coming up on Zen Habits, in a few weeks (not sure exactly, Leo has a long guest post cue because of his site’s popularity) which deals more with creative flow. It’s quite a privilege to have a post up on Leo’s blog, I can’t wait until it posts. I hope you’ll subscribe to Zen Habits, if you haven’t already, so you don’t miss my post.

Anyway, it’s really important to remove anything that will stop you from achieving flow with the creation of your project. Distractions kill great work.

How do you remove distractions? What great work are you creating?

If this was helpful for you, please help spread the word in any way that you can. The buttons below are two good options.

Thank you.Similar Posts:

• more minimalism from google

The google voice iPhone site that launched yesterday shows just how much you can do with html5 and browser side storage on the iPhone.  Like the gmail site and techmeme mobiles site before, the “site” feels like an app.

I’m not one of these anti-app folks that thinks everything should be in the browser.  It’s just that for casual experiences, where a user won’t be using the application ten times a day, a great mobile site that he/she can access without an app download is what makes sense.

One dogpatch company wants to create a great mobile registration app for signups at events. I urged the company to do html5 instead. This way when the crowd is urged to signup there is no download attrition.  Also people will likely only access this site on a mobile basis occasionally.  Mobile web makes sense.

The same is true for a content site that I met with this week that drives traffic via Twitter and email.  Again, I urged great mobile web experience vs. iPhone app.  This way links can be passed an opened with a great mobile experience without any download.

If I was building a social networking experience or business productivity site, I would build an app. But for many more cases great mobile web is where I’d make my investment.Similar Posts:

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Manish Bhatia, President Advanced Digital Client Services,The Nielsen Company

SUMMARY: While still in the early stages of a digital media revolution, the consumer has entered an age of enlightenment with expanded options for devices, content, and schedule. The consumer has responded with expanded use of those media options. But changes in technology, regulation, pricing, content distribution deals, etc., will complicate predicting the future growth (and future winners).

It is truly a golden age of media for consumers. Content is available on multiple screens almost anywhere a consumer wants it—at home, at work, on trains, and on planes. And who among us hasn’t been nearly run down by a cab as we check an email, a news item, a tweet, or a web video on our smartphone as we cross the street? The big media story of 2009 is how we’ve fully embraced these expanding options… and come to demand even more.

Nielsen data shows that time spent on each of the three screens—TV, PC and Mobile—is increasing. In particular, the consumption of video content is on the rise across all platforms. Since the mainstreaming of the Internet about 10 years ago, TV viewing is up by about 20%. Online video consumption stands at more than three hours a month and mobile video is growing too, as devices and connectivity become more widespread.

So what gives? Where is all the extra time coming from? And why isn’t media consumption a zero sum game? Let’s look at a few factors.

Television:

1. High Definition: The quality of TV content has improved significantly with the advent of HD programming. Coupled with falling prices of TV hardware, HD technology has significantly enhanced the viewing experience.
2. DVRs: Have allowed viewers much greater control over when they watch what they want to watch. Time-shifted viewing is also on the rise.
3. Expanded Options: The increasing number of channels and video-on-demand content is contributing to the overall growth in TV viewing.
4. More TVs than People: The sheer growth in TV sets in the home means that viewing opportunity is available in almost every room, and every member has their own set…and then some.

Internet:

1. Bandwidth: The vast majority of users have broadband, which allows the delivery of richer content without degrading the experience.
2. Availability of Content: Rich media, streaming media and more offline content is finding its way online. And a constant stream of new consumer-generated media via Facebook and Twitter are deeply engaging users to spend more time online.
3. Accessibility: More than 40% of online video is viewed at the workplace. Workers sitting in their offices for 40 hours a week do spend a bit of that time surfing the Internet.

Mobile:

1. Infrastructure Upgrades: Service provides are upgrading networks fast. 3G networks are now the norm, and 4G is being rolled out allowing for faster download speeds.
2. More Powerful Devices: iPhones, Blackberries, smartphones, app stores and the recently launched Droid have blurred the lines between phone and PC. These devices are leading the growth of media consumption on mobile.
3. New Content: TV programming is now available on cell phones for a nominal fee. For someone who can’t get enough TV at home, they can take it with them almost anywhere.
4. Anytime Anywhere Media: One of the biggest advantages of smartphones is that the user can share content or have it delivered wherever they want.

What’s Next?

What does the next 3-5 years have in store? Given the massive change going on in technology, regulation, pricing, content distribution deals, etc., doing a simple projection based upon historical trends may be misleading. But five key trends will have a significant impact.

1. TV Everywhere: A cable MSO initiative to make TV content available to paying customers online took notable steps in 2009. The approach enhances viewers’ value proposition by taking content currently available only on TV to any screen, anywhere.
2. Net Neutrality: The big question before the FCC: Should Internet Service Providers offer all content, no matter the source or bandwidth requirements, to users with the same priority? Content companies want it. Access providers want to have some control over what flows through the network they have built to optimize performance. The legislative outcome will have a significant impact on content available online and mobile networks.
3. Tiered Pricing for Internet: “All you can eat” access plans—now the norm for broadband—changed the “pay as you go” model. With increasingly rich content available online, heavy video online consumes use much more bandwidth than a light or occasional user. Should both pay the same amount since the cost to deliver Internet content is variable? The counter argument is that TV is a fixed price model and with cost of bandwidth dropping fast, the incremental expense associated with a heavy user should not warrant higher prices.
4. Interactive TV: Various companies are rolling out interactive services to enrich the TV viewing experience and to enable viewers to interact with programming and advertising messages. While this is in the very early stages of rollout, if successful, TV can be expected to take an even larger share of people’s screen time.
5. Over-the-Top TV: With wireless Internet access now common, device manufacturers are introducing DVD players, TVs and Video Game consoles with built-in wireless connectivity. These devices piggy back on an existing wireless network and pull content from the Internet straight to the TV set with no additional hardware, wires or advanced degree in electronics required. And there is content that is well suited for TV that can be delivered via the Internet—NetFlix is just one example. Some providers are making applications like Facebook available on the TV sets. Not all of the experiments will succeed as consumers will not want some applications on the TV. Expect TV in 3-5 years to be quite different from what it is today.

By this time next year, we’ll likely be dissecting the impact of a few other game-changing additions to the media mix (EpixHD? An Apple tablet – iPad was launched today!). No matter what the addition, any new evolutions to the media universe will have to follow the new laws of increasing portability and increasing content to satisfy the consumer’s increasing demand for anytime/anywhere access. We’ll be watching.Similar Posts:

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Tom Pirovano, Director Industry Insights, The Nielsen Company

SUMMARY: Purchasing decisions in 2010 will be affected by factors such as brand innovation, retailer assortment, proliferation of store brands, and healthy eating preferences. Walmart’s “Project Impact” strategy and other similar retailer initiatives will test consumer preferences for clean aisles and lower prices vs. broader product selection. In the first few months of 2010, sales of healthier eating alternatives should be a good indicator of consumer confidence. As 2009 brought an increase in coupon activity, CPG manufacturers will look for more efficient and effective ways to reach consumers vs. traditional trade spending. Time will tell if new product innovation will be enough to drive shoppers back to traditional brands.

Throughout the recession, retailers and manufacturers have stepped up efforts to bring about innovation that seize the moment and “drive the recession wave” rather than “ride the recession wave”. Winners in 2010 will continue to innovate in the form of new formats, service offerings and differentiated products—a list of best bets for 2010 is described below.

Winning Brands Will Innovate and Differentiate
Sales of store brands have grown by $12 billion (up 17%) vs. two years ago as shoppers focus on value. As the economy improves, value is still important, but smart marketers are differentiating brands through innovation—with new products, new flavors, new packaging and with marketing/media campaigns with a heavy emphasis on social media to build rapid awareness and product trial. Brands that fail to innovate may also fail to win buyers back from store brands.

Product Assortment is a Point of Differentiation
Some retailers have followed the lead of Walmart’s “Project Impact” with cleaner aisles and limited assortment. Others have an opportunity to set themselves apart with a wider selection of products. Supermarkets that struggle to compete with Walmart’s prices will find an advantage with shoppers looking for variety. The trick is finding which categories require the broadest selection.

Healthy Eating Is a Solid Measure of Consumer Confidence
As the economy improves, consumers will focus on health and wellness priorities. An increase in sales of foods labeled “organic”, “natural” and “high fiber” as well as diet aids and reduced calorie/fat frozen dinners and entrees will be an indicator that consumer confidence is growing. Look for the first signs after the holidays, when consumers tend to start those New Year diets.

Manufacturers Get Stingy with Trade Promotion Spending
A whopping 50 million products each year—43% of supermarket purchases—are sold with a feature ad, display or price reduction funded primarily by manufacturers. An increase in coupon activity and new advertising opportunities such as cell phone apps and in-store TV networks will stretch promotion budgets. Retailers need to demonstrate sales performance to get their fair share of trade funds.

Direct to Consumer Options Thrive
Online price wars and the squeeze on in-store assortment will fuel large and small manufacturers to give consumers options to buy direct from manufacturers or from online services from the likes of Amazon, Drugstore.com and Alice.com.Similar Posts:

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John Burbank, CEO, Nielsen Online Division

This week, Nielsen announced the creation of a joint venture with the Catalina Marketing Corporation. This venture is a major advancement for marketing ROI as well as a milestone in the evolution of online advertising. The next phase of the Internet— what we call the “audience-centric Web”— will be characterized by three things:

1. The audience is the center of everything. Small wonder that many brand advertisers only dabble with the Web; we’ve given them metrics—clicks, impressions, page views—but those metrics lack context and value and don’t relate to their customers. In the audience-centric Web, metrics will answer traditional marketing questions: Who saw my ad? Did I affect the way they think about my product? Did they actually buy more?
2. Online is no longer an island. Sophisticated marketers will be able to advertise across channels, supported by the transparency and efficiency of consistent media metrics. A brand’s measure of online impact will be the same as on TV or mobile or print. Online publishers will be able to compete—on a level playing field—across media.
3. The richer the consumer data, the richer the business opportunity. Nielsen has helped the largest and most successful marketers and media companies in the world grow their businesses. Their market shares have grown through a richer and deeper understanding of their consumers. Whether it’s reaching men aged 18 to 24, women with incomes of over $150,000, heavy users of Tide or Hispanic teens, the match of consumer need to marketing message starts with the audience. In the audience-centric Web, that richness of insight will now be available to online marketers, just as it has been offline.

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This is truly a golden age of anytime, anywhere media. And rather than Americans replacing TV with the Internet or a mobile device, they are just consuming more—often simultaneously. Despite the availability of video content on the Internet, TV viewing is up by about 20% over the last decade, and the average American watches 141 hours of programming each month. Online video consumption stands at more than three hours a month—up from virtually nothing ten years ago. Mobile viewing is growing, too, as devices and connectivity become more widespread. Smartphone usage is climbing and text messaging is through the roof. On average, teens use more than 3,500 text messages a month and adults about 500.

Top Cross Media Trends in 2010:

1. Convergence is in demand. As American consumers continue to outfit their “home bunkers,” they will invest in the next generation of TV’s that are Internet enabled giving universal access to content across screens combined with the devices in which they’ve already invested, such as HDTVs, DVRs and “over-the-top” systems. And 4G networks make it an all-Internet world.
2. Second and third screen initiatives grow. More content originally for the TV will be accessed on the Web, long-form video content for mobile phones will expand and efforts to make over-the-top systems will become more compelling for accessing Web content.
3. Audience fragmentation continues. The increasing variety and sophistication of media options will make it a challenge to keep viewers engaged and receptive. Evolutions to the media universe will need to follow the new laws of increasing portability and increasing content.
4. New and varied approaches to content are created. New, low-cost models are key (e.g., Jay Leno’s nightly 10 p.m. program on NBC). Low-performing networks will go extinct and free on demand online offerings will need reconsideration.
5. Multiple distribution opportunities are formed. Deals—including the Comcast/NBC deal—will create new outlets for programming, while studios replace the traditional executive brand builders responsible for a number of distribution channels.

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• You Can Take It With You: Future Trends in Media
• Led by FB, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year
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According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years.

Globally, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009 and 67% of global social media users visited the site during the month. Time on site for Facebook has also been on the rise, with global users spending nearly six hours per month on the site.

U.S. Growth in Average time Person on Facebook and Twitter Outpaces Growth of Overall Category

People in the U.S. continue to spend more time on social networking and blog sites as well, with total minutes increasing 210% year-over-year and the average time per person increasing 143% year-over-year in December 2009. Year-over-year growth in average time spent by U.S. users, for both Facebook and Twitter.com, outpaced the overall growth for the category, increasing 200% and 368%, respectively. Among, the top five U.S. social networking sites, Twitter.com continued its reign as the fastest-growing in December 2009 in terms of unique visitors, increasing 579% year-over-year, from 2.7 million unique visitors in December 2008 to 18.1 million in December 2009. However, month-over-month, unique visitors decreased 5%

Australia Leads in Average Time Spent per Person on Social Media Sites in December

When narrowed by individual country, with 142.1 million unique visitors the United States had the largest number of social media and blog users in December, followed by Japan, which had 46.6 million unique visitors during the month. Australia led in average time per person spent, with the average Australian spending nearly 7 hours on social media sites in December. The United States and the United Kingdom came in a close second and third, with 6 hours and 9 minutes and 6 hours and 8 minutes, respectively.

*Global data takes into account the following countries: U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and ItalySimilar Posts:

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Challenge my Media Monster!

Won all final monsters matches – The IQ, The Captain, The Tank, The Queen & finally The Verbatim.

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