The google voice iPhone site that launched yesterday shows just how much you can do with html5 and browser side storage on the iPhone.  Like the gmail site and techmeme mobiles site before, the “site” feels like an app.

I’m not one of these anti-app folks that thinks everything should be in the browser.  It’s just that for casual experiences, where a user won’t be using the application ten times a day, a great mobile site that he/she can access without an app download is what makes sense.

One dogpatch company wants to create a great mobile registration app for signups at events. I urged the company to do html5 instead. This way when the crowd is urged to signup there is no download attrition.  Also people will likely only access this site on a mobile basis occasionally.  Mobile web makes sense.

The same is true for a content site that I met with this week that drives traffic via Twitter and email.  Again, I urged great mobile web experience vs. iPhone app.  This way links can be passed an opened with a great mobile experience without any download.

If I was building a social networking experience or business productivity site, I would build an app. But for many more cases great mobile web is where I’d make my investment.Similar Posts:

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Manish Bhatia, President Advanced Digital Client Services,The Nielsen Company

SUMMARY: While still in the early stages of a digital media revolution, the consumer has entered an age of enlightenment with expanded options for devices, content, and schedule. The consumer has responded with expanded use of those media options. But changes in technology, regulation, pricing, content distribution deals, etc., will complicate predicting the future growth (and future winners).

It is truly a golden age of media for consumers. Content is available on multiple screens almost anywhere a consumer wants it—at home, at work, on trains, and on planes. And who among us hasn’t been nearly run down by a cab as we check an email, a news item, a tweet, or a web video on our smartphone as we cross the street? The big media story of 2009 is how we’ve fully embraced these expanding options… and come to demand even more.

Nielsen data shows that time spent on each of the three screens—TV, PC and Mobile—is increasing. In particular, the consumption of video content is on the rise across all platforms. Since the mainstreaming of the Internet about 10 years ago, TV viewing is up by about 20%. Online video consumption stands at more than three hours a month and mobile video is growing too, as devices and connectivity become more widespread.

So what gives? Where is all the extra time coming from? And why isn’t media consumption a zero sum game? Let’s look at a few factors.

Television:

1. High Definition: The quality of TV content has improved significantly with the advent of HD programming. Coupled with falling prices of TV hardware, HD technology has significantly enhanced the viewing experience.
2. DVRs: Have allowed viewers much greater control over when they watch what they want to watch. Time-shifted viewing is also on the rise.
3. Expanded Options: The increasing number of channels and video-on-demand content is contributing to the overall growth in TV viewing.
4. More TVs than People: The sheer growth in TV sets in the home means that viewing opportunity is available in almost every room, and every member has their own set…and then some.

Internet:

1. Bandwidth: The vast majority of users have broadband, which allows the delivery of richer content without degrading the experience.
2. Availability of Content: Rich media, streaming media and more offline content is finding its way online. And a constant stream of new consumer-generated media via Facebook and Twitter are deeply engaging users to spend more time online.
3. Accessibility: More than 40% of online video is viewed at the workplace. Workers sitting in their offices for 40 hours a week do spend a bit of that time surfing the Internet.

Mobile:

1. Infrastructure Upgrades: Service provides are upgrading networks fast. 3G networks are now the norm, and 4G is being rolled out allowing for faster download speeds.
2. More Powerful Devices: iPhones, Blackberries, smartphones, app stores and the recently launched Droid have blurred the lines between phone and PC. These devices are leading the growth of media consumption on mobile.
3. New Content: TV programming is now available on cell phones for a nominal fee. For someone who can’t get enough TV at home, they can take it with them almost anywhere.
4. Anytime Anywhere Media: One of the biggest advantages of smartphones is that the user can share content or have it delivered wherever they want.

What’s Next?

What does the next 3-5 years have in store? Given the massive change going on in technology, regulation, pricing, content distribution deals, etc., doing a simple projection based upon historical trends may be misleading. But five key trends will have a significant impact.

1. TV Everywhere: A cable MSO initiative to make TV content available to paying customers online took notable steps in 2009. The approach enhances viewers’ value proposition by taking content currently available only on TV to any screen, anywhere.
2. Net Neutrality: The big question before the FCC: Should Internet Service Providers offer all content, no matter the source or bandwidth requirements, to users with the same priority? Content companies want it. Access providers want to have some control over what flows through the network they have built to optimize performance. The legislative outcome will have a significant impact on content available online and mobile networks.
3. Tiered Pricing for Internet: “All you can eat” access plans—now the norm for broadband—changed the “pay as you go” model. With increasingly rich content available online, heavy video online consumes use much more bandwidth than a light or occasional user. Should both pay the same amount since the cost to deliver Internet content is variable? The counter argument is that TV is a fixed price model and with cost of bandwidth dropping fast, the incremental expense associated with a heavy user should not warrant higher prices.
4. Interactive TV: Various companies are rolling out interactive services to enrich the TV viewing experience and to enable viewers to interact with programming and advertising messages. While this is in the very early stages of rollout, if successful, TV can be expected to take an even larger share of people’s screen time.
5. Over-the-Top TV: With wireless Internet access now common, device manufacturers are introducing DVD players, TVs and Video Game consoles with built-in wireless connectivity. These devices piggy back on an existing wireless network and pull content from the Internet straight to the TV set with no additional hardware, wires or advanced degree in electronics required. And there is content that is well suited for TV that can be delivered via the Internet—NetFlix is just one example. Some providers are making applications like Facebook available on the TV sets. Not all of the experiments will succeed as consumers will not want some applications on the TV. Expect TV in 3-5 years to be quite different from what it is today.

By this time next year, we’ll likely be dissecting the impact of a few other game-changing additions to the media mix (EpixHD? An Apple tablet – iPad was launched today!). No matter what the addition, any new evolutions to the media universe will have to follow the new laws of increasing portability and increasing content to satisfy the consumer’s increasing demand for anytime/anywhere access. We’ll be watching.Similar Posts:

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John Burbank, CEO, Nielsen Online Division

This week, Nielsen announced the creation of a joint venture with the Catalina Marketing Corporation. This venture is a major advancement for marketing ROI as well as a milestone in the evolution of online advertising. The next phase of the Internet— what we call the “audience-centric Web”— will be characterized by three things:

1. The audience is the center of everything. Small wonder that many brand advertisers only dabble with the Web; we’ve given them metrics—clicks, impressions, page views—but those metrics lack context and value and don’t relate to their customers. In the audience-centric Web, metrics will answer traditional marketing questions: Who saw my ad? Did I affect the way they think about my product? Did they actually buy more?
2. Online is no longer an island. Sophisticated marketers will be able to advertise across channels, supported by the transparency and efficiency of consistent media metrics. A brand’s measure of online impact will be the same as on TV or mobile or print. Online publishers will be able to compete—on a level playing field—across media.
3. The richer the consumer data, the richer the business opportunity. Nielsen has helped the largest and most successful marketers and media companies in the world grow their businesses. Their market shares have grown through a richer and deeper understanding of their consumers. Whether it’s reaching men aged 18 to 24, women with incomes of over $150,000, heavy users of Tide or Hispanic teens, the match of consumer need to marketing message starts with the audience. In the audience-centric Web, that richness of insight will now be available to online marketers, just as it has been offline.

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This is truly a golden age of anytime, anywhere media. And rather than Americans replacing TV with the Internet or a mobile device, they are just consuming more—often simultaneously. Despite the availability of video content on the Internet, TV viewing is up by about 20% over the last decade, and the average American watches 141 hours of programming each month. Online video consumption stands at more than three hours a month—up from virtually nothing ten years ago. Mobile viewing is growing, too, as devices and connectivity become more widespread. Smartphone usage is climbing and text messaging is through the roof. On average, teens use more than 3,500 text messages a month and adults about 500.

Top Cross Media Trends in 2010:

1. Convergence is in demand. As American consumers continue to outfit their “home bunkers,” they will invest in the next generation of TV’s that are Internet enabled giving universal access to content across screens combined with the devices in which they’ve already invested, such as HDTVs, DVRs and “over-the-top” systems. And 4G networks make it an all-Internet world.
2. Second and third screen initiatives grow. More content originally for the TV will be accessed on the Web, long-form video content for mobile phones will expand and efforts to make over-the-top systems will become more compelling for accessing Web content.
3. Audience fragmentation continues. The increasing variety and sophistication of media options will make it a challenge to keep viewers engaged and receptive. Evolutions to the media universe will need to follow the new laws of increasing portability and increasing content.
4. New and varied approaches to content are created. New, low-cost models are key (e.g., Jay Leno’s nightly 10 p.m. program on NBC). Low-performing networks will go extinct and free on demand online offerings will need reconsideration.
5. Multiple distribution opportunities are formed. Deals—including the Comcast/NBC deal—will create new outlets for programming, while studios replace the traditional executive brand builders responsible for a number of distribution channels.

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The connected customer leaves brands in the dust.

As we close out the year, it’s important to look back at what happened in social marketing in order to plan for the future. There were four key trends in 2009 that CMOs should reflect on, starting at the macro level then shifting down to micro real-time updates. They are:

The Recession Spurred Consumers to Adopt Social Technologies. Humans are social creatures and, as a result, they tend to band together in hard times. During financial crises, this same behavior is evident: People connect to one other, share, learn, and communicate. What’s more, with unemployment at record highs, those with internet access have more time–and need–to connect with others. It’s evident through Facebook’s 350 million global users. For brands, it’s interesting to note a study by Razorfish, which indicates that 52% of consumers have blogged about a brand’s product or experience. Don’t expect this to change as the recession lifts, as it is the preferred method of communication for young people.

Some Brands Followed Suit With Social Marketing. Marketing budgets are pinched during tough times. Recent data from eMarketer indicates that companies are slashing print budgets by 37% and TV by 21% as a response to the recession. Yet marketers know that tough times also spur innovation, as they experiment with mediums such as social marketing. Social marketing promises lower costs and bigger returns. In fact, word-of-mouth campaigns encourage consumers to do the marketing on behalf of the brand themselves. Yet despite the opportunity, research conducted by the Altimeter Group (where I’m a partner) and Wetpaint found that while brands like Starbucks, Dell, eBay, and Google interact with their customers, most brands do not. Still, we’re seeing a noticeable increase in social marketing budgets, as brands find ways to innovative marketing.

Social Networks Share Data, Spreading Social Influence. A key trend across the technology vendor space in 2009 is that social networks are connecting with other systems. Much like how Apple’s iPhone developer program enables third parties to build and create new applications, many social networks are doing the same. Take for example, LinkedIn, a business network that recently began allowing third party sites to connect with the LinkedIn platform to share data. Similarly, Facebook Connect allows users to log into third party sites using their Facebook ID. There have been over 80,000 connections since this time last year. So what does this data availability mean? It means that consumers’ social experience will spread from site to site, and that wherever they go online or off, they can access their friends’ opinions, experiences, and recommendations in real time.

Consumers Move Faster By Sharing Real-Time Data. In August, 2009, blogger Heather Armstrong, who boasts over a million followers on Twitter was miffed about a shabby customer experience and tweeted about it. Although the company, Whirlpool, responded within hours, the damage had been done–Armstrong’s real-time feedback about her company experience spread quickly through her network and beyond. This spread of customer experiences in real time is a trend, in fact, status updates are a feature found not just in Twitter but in many social networks like Facebook and LinkedIn. Recently, Twitter signed a deal to allow Microsoft’s Bing and Google access its real-time data, displaying real-time tweets which appear along side traditional search results. So what is the impact of this increase in real-time data? It means that consumers can instantly give feedback about their product experiences and tell their friends. For brands, it means they have to move faster to keep up with consumers who are sharing.

Takeaway: This year, consumers are more connected, and moving faster than brands. It’s essential for senior marketers to use the past to plan for the future, and these four trends indicate that people are connecting and sharing with each other–at an increased pace. Brands need to develop a strategy and a plan to respond–not simply react–to the latest technology. In our next piece, we will discuss the key trends to watch in 2010 to help with strategy planning.

—-

That’s for today till after Christmas! Have a safe holiday!

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There’s no denying the value of a professional wedding photographer, but that’s not to say that guests don’t sometimes snap some gems of their own. Aiming to give newlyweds a place to gather all those amateur treasures, Olapic is a Columbia Business School startup that allows users to easily gather, share and print guests’ pictures from their special day.

Couples begin by creating a profile on Olapic and uploading the email addresses of their guests; Olapic then reminds everyone to bring their cameras to the wedding. After the big event, the site will stay in touch with guests via emails and cards to remind them to upload their pictures. Once they do, the pictures remain private until the happy couple decides to make them public, whether on Olapic or on their Facebook, Flickr or Picasa accounts. Unlike most social networking sites, Olapic allows not just those strict privacy controls but also bulk downloads of high-quality pictures; it also offers printing services to generate albums and prints. Couples can try Olapic for free for up to 100 photos. After that, a flat fee of USD 99 includes unlimited photo storage for a year (annual renewals are USD 25) along with 100 high-quality reminder cards to give to guests. Olapic also gives professional photographers the opportunity to offer additional services by incorporating guests’ photos into their own offerings.

At weddings—as virtually everywhere else in life these days—user-generated content is an increasingly valuable complement to what the professionals create. Help make sure it gets captured and enjoyed, and you’ll soon be smiling for the cameras yourself! (Related: Email a photo to send prints to friends & family — Easy photo sales, direct from anyone’s blog.)

Website: www.olapic.com
Contact: info@olapic.com

Spotted by: Marta Plana

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We’ve seen a couple of Canadian businesses that aim to improve the gift-giving process: DreamBank, which lets people collect donations towards their dream purchases, and ECHOage, which does much the same thing for kids’ birthday parties. Now bringing the concept over to the world of matrimony is UponOurStar, a startup also out of Canada that aims to be a “wedding registry for wishes.”

Couples about to be married typically provide a list of all the physical goods they’d like to receive, but on UponOurStar, they register instead their wishes and dreams. Once they sign up with the site, couples get a customizable web page to share with their wedding guests. There they can describe the wishes they’d love to have granted–”our first home,” for example, or “a college fund for our future family.” UponOurStar provides tasteful e-invitations to the site for guests, and when contributions come in, it notifies the happy couple by email. When the wedding date has passed, couples can log in and collect their funds via bank transfer. It’s free for couples to create a registry and send e-invitations to guests. A fee of 2.5 percent of donations is withheld for credit card processing, while a one-time amount of USD 15 is paid to the couple’s bank for the direct deposit. Guests, meanwhile, are charged a transaction fee of 6 percent.

As the growing ranks of transumers increasingly seek experiences rather than things, it stands to reason that traditional services like the wedding registry will need to be updated. One to emulate for all the happy—but stuff-averse—couples in your neck of the matrimonial woods…?

Website: www.uponourstar.com
Contact: www.uponourstar.com/wedding-gift-registry-ContactUs.aspx#contact

Spotted by: Stas Zlobinski

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To anticipate what will shape 2010, we need to understand the TENsions that will define the opening year of the TENsions decade. The TENsions that are most prominent will evolve during the course of the decade. However the accelerating pace of change means that TENsions will inevitably define the decade, in myriad forms.

These are the 10 TENsions for 2010, the opening year of the TENsions.

1. Optimism – Fear

Many companies and workers are now daring to be optimistic as they put 2009 behind them, look forward to opportunities, and worry about getting left behind if things improve rapidly. Yet with the shock of the onset of the financial crisis still fresh, any optimism is subject to being shattered, resulting in wild swings in confidence.

2. Institutional work – Independent work

While many lost their jobs in 2009, sparking a rise in home-based work such as direct selling, many others gave up self-employment to return to the workforce. Over the long term more people are making the shift to work independently, by desire or necessity. However the temptations of self-employment can be replaced by desire for a steady pay packet, pulling people both ways.

3. Hyperconnected – Disconnected

The mobile Internet will explode with Google Phone and Android adding to iPhone’s success. For many work and play will happen wherever they happen to be. Others will reject the always-connected world, while some are being left behind due to the cost. The gulf between the hyperconnected and disconnected will increase.

4. Openness – Privacy

Young and old are getting used to sharing thoughts, photos, videos and more with the world at large – there is an inevitable and powerful trend to more openness and sharing. Yet the backlash is strong, with some choosing to pull out of social networks, pushing for greater privacy legislation, and crying out against pervasive government surveillance.

5. Youth – Experience

In the workplace there will be a premium placed on switched-on young people, who have high expectations of reward for their contribution. Yet many organizations are trying to work out how they will survive the loss through retirement of the massive contingent who have decades of experience. Many companies will not manage the generational tensions well.

6. Death of Media – Birth of Media

Literally hundreds of newspapers around the world have shut their doors in 2009. Broadcast TV is struggling. Advertising has slumped. Yet as traditional media staggers, a new world of mobile media, social media, video everywhere, and new business models are opening a new era in which media is at the center of the economy.

7. Immigration – Borders

Virtually every developed country is facing a natural population decrease with dire implications for fiscal policy and the economy. The tension between immigration, backed by the business community who want to drive growth, and borders, by those fearing social fragmentation and ecological impact, is becoming a key issue in almost every wealthy country.

8. Climate Activists – Climate Doubters

The gulf is widening between those who believe everything we can do to avert disastrous climate change may not be enough, and those who don’t believe or don’t care. The chasm will yawn wider between countries, between companies, and between individuals.

9. Innovation – Copying

In a global economy in which almost everything is a commodity, the only source of real value is innovation. However every innovation is copied almost instantaneously, all content flows outside commercial channels, and it is sometimes hard to distinguish between the original and the copy. The faster the pace of copying, the greater the drive to innovation.

10. Me – Everyone

In 2010 people who were born after the creation of the World Wide Web will first join the workforce. The nub of generational change today is about the tension between personal opportunity and expectations, and acting with the greater good in mind. How well can people focus both on their own well-being and that of society and the planet?

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i realize with the increased use of search toolbars and igoogle, you may have not noticed the new google homepage. but it is making news.

google has just launched a new, more minimalist version of their home page.  while i have commented earlier on their already groundbreaking approach to webpage design, their new design features just the google logo and two buttons upon opening the page - the remaining elements of the page are hidden until you move your mouse, at which point they fade in.  check it out yourself at google.com.

google explains their decision, “for the vast majority of people who come to the google homepage, they are coming in order to search, and this clean, minimalist approach gives them just what they are looking for first and foremost. for those users who are interested in using a different application like gmail, google image search or our advertising programs, the additional links on the homepage only reveal themselves when the user moves the mouse.”

this is, of course, not a blog about technology or computers.  this is a blog about our journey towards minimalism and figuring out what that actually means.  but when the most powerful name on the internet journeys towards minimalism too, i can’t help but find encouragment. 

perhaps there is some pretty sound advice in just keeping the things that are “first and foremost” in my life… and letting the rest fade-out.

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This year has been the biggest yet for online video, and for the first time we’re sharing our official Most Watched lists and some of the fastest-rising search terms on YouTube. Some moments were big (President Obama’s inauguration), some small (a Minnesota wedding party erupts into dance), some expected (“New Moon”), some surprising (Susan Boyle) — but all of them inspired, entertained and connected millions of people around the world via YouTube.

For these lists, we looked at view counts of YouTube’s most popular videos (in some instances we aggregated views across multiple versions of the same video):

Most Watched YouTube videos (Global):
1. Susan Boyle – Britain’s Got Talent (120+ million views)
2. David After Dentist (37+ million views)
3. JK Wedding Entrance Dance (33+ million views)
4. New Moon Movie Trailer (31+ million views)
5. Evian Roller Babies (27+ million views)

Most Watched music videos on YouTube (Global)*:
1. Pitbull – I Know You Want Me (82+ million views)
2. Miley Cyrus – The Climb (64+ million views)
3. Miley Cyrus – Party In The U.S.A (54+ million views)
4. The Lonely Island – I’m On A Boat (48+ million views)
5. Keri Hilson – Knock You Down (35+ million views)

Then, to determine the fastest rising search terms for each month, we examined the billions of queries that people searched for on YouTube (through December 15):

Fastest Rising YouTube search terms by month (Global):
January: inauguration
February: christian bale
March: the climb
April: susan boyle
May: pacquiao vs hatton
June: michael jackson thriller
July: michael jackson
August: usain bolt
September: kanye west
October: paranormal activity
November: bad romance
December: tiger woods

Fastest Rising YouTube search terms by month (U.S.):
January: obama inauguration
February: on a boat
March: watchmen
April: susan boyle
May: pacquiao
June: michael jackson thriller
July: wedding
August: send it on
September: kanye west
October: paranormal activity
November: adam lambert
December: tiger woods

There are a lot of interesting nuggets in here. The fastest rising U.S. search term in July was [wedding], clearly related to JK Wedding Entrance Dance, the third Most Watched YouTube video of the year. And while [michael jackson] was Google’s fastest rising search term in 2009, [michael jackson thriller] was the faster rising search on YouTube. Movie trailers (“New Moon,” “Watchmen,” “Paranormal Activity”) and inspirational moments (Susan Boyle, Usain Bolt) were popular, as were sensational celebrity scandals (Christian Bale, Kanye West, and most recently, Tiger Woods).

We hope to expand these lists in the future, so if there are any “Most Watched” categories you’d like to see in 2010, let us know by leaving a comment on the YouTube Blog.

*Note: Some music videos may be unavailable in your country due to copyright restrictions.
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